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So so soft | Keratin Detangling Spray

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There is no healthy coat without healthy skin.

So So Soft is our healing treatment to visibly repair damaged skin and coat: it transforms dry and brittle hair into soft, shiny and stronger hair. It acts as an intensive repair booster that penetrates deeply into the hair, thanks to micro-protein keratin. It improves skin health as well thanks to lysine which has a dermoprotective function.

  • stress-free stripping
  • repairs and strengthens the hair
  • moisturizes and soothes the skin
  • dermatologically tested
  • 🌟 human-grade ingredients
  • 🐶 PH dog
  • 150 ML

Keratin is your ally for stress-free detangling! The hair becomes stronger, more elastic and therefore less prone to breakage during stripping.


Lysine protects and cleanses the skin, and above all helps to detangle easily, reducing brush stress!


Free of parabens, sulphates, phthalates, dyes, mineral oils, GMOs and always cruelty-free.

1 X ALL 

Optimized for the dog's PH, So So Soft is delicate and suitable for all coat types. Puppy included.

High cosmetics, for dogs.
Designed starting from high quality cosmetic products and their active ingredients, we have created a special formulation for our super furry friends. Our spray has molecules so small and fine that they are easily absorbed by the hair. Result? More elasticity, goodbye broken hair, crazy shine.


With So So Soft you untangle and brush as if there was no tomorrow 😅 and the real revolution is that we do it without silicones but with 4 very powerful natural ingredients. Which?

Undisputed queen of the hair. Our low molecular weight keratin is made up of microproteins that go deep into the hair and fill the structural micro-cracks and voids, recreating the natural keratin layer that gives the sought-after effect of a strong and compact coat.

Hair is mainly made up of proteins including lysine, so this ingredient is a must-have for hair wellness treatments. Lysine is also the essential amino acid that naturally forms keratin. Its benefits also include restorative, detangling and cleansing properties.


That's right, we put sugar in our formula! In fact, sugars have different uses in cosmetics and one of the main properties is to hydrate the hair by creating a protective film. Finally, it is a natural conditioner, it helps to untangle the hair and nourish it. A plus: it makes the hair less frizzy and more flowing.

Fruit acids
They strengthen the hair making it shiny and bright. How? Thanks to their ability to close the cuticles and form a protective external film. They are also antioxidants, exfoliators and stimulate skin regeneration.


Perfect after a bath, or daily for those dogs that often have frizzy and tousled hair, or even after professional grooming for home maintenance.

So So Soft is at its best when used in synergy with quality cleaning products. It is very important to use as a base a natural shampoo like ours which has an excellent cleaning power in total respect of the dog's PH. And for an even more lasting effect, you can combine the spray with our multivitamin The Good Boy , after all the beauty starts from within 😉


INCI: Aqua, Glycerin, Cetrimonium Chloride, Hydrolyzed Keratin, Vaccinium Myrtillus Extract,
Lonicera Japonica Flower Extract, Citrus Grandis Extract, Glycerin, Lonicera Caprifolium Flower Extract,
Sodium Dilauramidoglutamide Lysine, Solanum Lycopersicum Extract, Saccharide Isomerate,
Citrus Limonum Fruit Extract, Propylene Glycol, Citric Acid, Malic Acid, Sodium Citrate, Ethylhexylglycerin,
Sodium Levulinate, Levulinic Acid, Lactic Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance). 

* ingredients from controlled organic farming and cruelty-free.

So so soft | Keratin Detangling Spray
So so soft | Keratin Detangling Spray
So so soft | Keratin Detangling Spray
So so soft | Keratin Detangling Spray
So so soft | Keratin Detangling Spray
So so soft | Keratin Detangling Spray
So so soft | Keratin Detangling Spray